Troubleshooting What can you do when your business (inevitably) runs into problems? The most common pitfalls to succeeding in a small business include: Insufficient assessment of professional and personal skills No business plan Inadequate financing Incomplete records No marketing strategy Inappropriate location Not implementing good management Hiring the wrong people Poor customer service Unwilling to ask for help Quite often, problems in a business include more than one of these areas. In order to fix the problems, it is imperative that you understand your business: your market, your customers, and your competition. With that background, you can then explore solutions to any area that is in trouble. It may be advantageous to get a fresh perspective from an outside consultant.

home • contents • resources • index • back • next Created by InfoWright for the San Joaquin Delta College Small Business Development Center (SBDC) Gillian Murphy, Director 209 943-5089 Sponsored by ED>Net June 30, 1999