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Advertising
Advertising is one important aspect of your promotional strategy. There are many potention advertising venues: television, radio, daily newspapers, alternative newspapers, newsletters, billboards, flyers, etc., each with its own advantages and disadvantages. Your choice of media should depend on your target audience, budget, and goals.
Advertising should be focused and to-the-point. Be clear on exactly what you are advertising and why. A product? An image? Your customer service? Your awareness of your goals will help shape a successful strategy. And, of course, be sure that all your material is professional--remember that your advertising is part of your company's image.
Successful advertising is not an accident. After careful research to determine who the target audience is, where you can advertise to best reach that audience, when to advertise for the best advantage, and how to go about doing it, you should take one more step and figure out how to monitor the results of your campaign. Good advertising takes thorough planning and continued oversight.
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